It’s Alive with Neil Patrick Harris

We brought Halloween fanboy, Neil Patrick Harris together with Halloween favorite, Reese’s to bring the first of its kind interactive haunted house to Facebook and Instagram. The real treat? The audience would get to choose the tricks and treats all month long through a series of prompts across Instagram story polls, question stickers, and poll ads in Facebook feeds, inviting people to weigh in on how the haunted house would come to life.